'American Idol' Goes Wireless
The second season of "American Idol," which begins Jan. 22, will include other wireless tie-ins including a sweepstakes and downloadable content of the show's stars and songs.
To vote for contestants, AT&T wireless users will send a text message to an abbreviated number, IDOLS01. These abbreviated numbers, called short codes, will be displayed during the broadcast alongside the call-in number after each contestant performs.
AT&T said it will launch a marketing campaign around "American Idol" that ties not only the AT&T Wireless brand to the show, but wireless services including text messaging, downloadable content, mMode and VoiceInfo.