American Greetings relaunches BlueMountain.com

Share this article:

AG Interactive, the new media subsidiary of American Greetings Corp., has relaunched BlueMountain.com, a Web site featuring e-cards and printable greetings.

At www.bluemountain.com, consumers can purchase more than 2,000 e-cards and search a full catalog of printable greetings such as cards, stationery, invitations and business cards.

The redesign from AG Interactive is the result of a nine-month review process that was built off the input of subscribers.

The site has been restructured to place e-cards on the front page, providing immediate access to online greetings.

It has also added an "Awareness and Activism" area that features events and topics such as Breast Cancer Awareness, Hurricane Katrina Relief and Hispanic Heritage Month.

The site provides e-cards that can be sent to help spread awareness about important events and to offer philanthropic support.

The entire relaunch is part of an overall initiative to ensure that Cleveland-based American Greeting's online sites - AmericanGreetings.com, BlueMountain.com, Egreetings.com and BloombyAG.com - are tailored to specifically meet the interest of their subscribers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.