American Greetings relaunches BlueMountain.com

Share this article:

AG Interactive, the new media subsidiary of American Greetings Corp., has relaunched BlueMountain.com, a Web site featuring e-cards and printable greetings.

At www.bluemountain.com, consumers can purchase more than 2,000 e-cards and search a full catalog of printable greetings such as cards, stationery, invitations and business cards.

The redesign from AG Interactive is the result of a nine-month review process that was built off the input of subscribers.

The site has been restructured to place e-cards on the front page, providing immediate access to online greetings.

It has also added an "Awareness and Activism" area that features events and topics such as Breast Cancer Awareness, Hurricane Katrina Relief and Hispanic Heritage Month.

The site provides e-cards that can be sent to help spread awareness about important events and to offer philanthropic support.

The entire relaunch is part of an overall initiative to ensure that Cleveland-based American Greeting's online sites - AmericanGreetings.com, BlueMountain.com, Egreetings.com and BloombyAG.com - are tailored to specifically meet the interest of their subscribers.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.