Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth.
American Express has partnered with Seamless, an e-commerce provider for restaurants, to offer discounts to members of American Express' Blue Savings Program, both companies said Dec. 8.
American Express Co. reaped a 450% higher response rate using a full-funnel display ad campaign to promote its Pass prepaid debit card than it would have using an upper-funnel-only strategy, said Marleta Ross, VP of global marketing at the financial services company, on June 21.
Each small business that enters American Express Open's "Big Break for Small Business" contest through May 20 received a $50 Facebook credit. Five winners will receive $20,000 and a trip to the social network's headquarters.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...