American Express holiday push

Share this article:
American Express holiday push
American Express holiday push

In a seasonal viral e-mail effort, American Express Co. has launched a microsite, www.holidayrockstar.com. Visitors to the site choose one of three songs: “Holiday,” “The Lion Sleeps Tonight” or “Jingle Bells,” and record their crooning while a customizable avatar lip syncs the words. Users can also choose to upload a photo and turn it into a 3D avatar.

Oddcast and agency Digitas created the holiday application to generate interest and levity around the credit card brand. In a more straightforward push to encourage online shopping and loyalty, American Express is continuing its My WishList e-tail site, which gives card members discounts on top holiday gift items.

 

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

The Devil's in the Detail: Crafting the Email Subject Line

The Devil's in the Detail: Crafting the Email ...

The email subject line is the window of opportunity for marketers to connect with potential customers.

6 Do's and Don'ts for Trigger Emails

6 Do's and Don'ts for Trigger Emails

Because one data point is never enough.

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Gmail's Unsubscribe Button Unlikely to Affect Marketers

Marketers shouldn't worry too much about the new feature, but that doesn't mean they shouldn't pay attention.