American Express holiday push

Share this article:
American Express holiday push
American Express holiday push

In a seasonal viral e-mail effort, American Express Co. has launched a microsite, www.holidayrockstar.com. Visitors to the site choose one of three songs: “Holiday,” “The Lion Sleeps Tonight” or “Jingle Bells,” and record their crooning while a customizable avatar lip syncs the words. Users can also choose to upload a photo and turn it into a 3D avatar.

Oddcast and agency Digitas created the holiday application to generate interest and levity around the credit card brand. In a more straightforward push to encourage online shopping and loyalty, American Express is continuing its My WishList e-tail site, which gives card members discounts on top holiday gift items.

 

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.