American Express Expands Marketing on AOL PropertiesAOL Time Warner and American Express will form a marketing alliance to promote American Express products across AOL Time Warner properties, the companies said yesterday.
Through the partnership, the companies said, they will develop content and distribution channels for American Express marketing and advertising initiatives across AOL Time Warner media properties including Turner television networks, Time Inc. publications, Warner Music Group and America Online and AOL Time Warner interactive brands. Television ads will appear on CNN, TNT and TBS Superstation. Print ads will run in Fortune, Money, Time and People, and online ads will be seen on sites including AOL, CNNMoney.com and Fortune.com.
A primary goal of the alliance will be to expand American Express card acceptance to all AOL Time Warner subscription services, including AOL, Time Warner Cable and Time Inc. magazines. In addition, the companies will work to build spending on AOL Time Warner properties using the American Express card.
AOL Time Warner also will join American Express Membership Rewards, which has more than 9 million members. Enrolled card members will be able to redeem points for AOL Time Warner goods and services, beginning with magazine subscriptions.
American Express also announced yesterday that it has joined the Mobey Forum, a consortium of banks and cell phone makers who intend to set up global rules for mobile commerce.
The Mobey Forum was set up by 10 European banks and Europe's largest mobile phone makers in May 2000, and has since been backed by other banks and international technology service providers.