American Express, Dunkin' Donuts partner on rewards initiative

Share this article:

American Express began a partnership with Dunkin' Donuts on April 7 to give members of its Blue Savings Program rewards for shopping at the coffee chain. Cardholders of the Blue, Blue Cash or Blue Sky cards can participate in the initiative.

Cardmembers will receive a $5 Dunkin' Donuts gift card for every four visits to the chain per month. There is no limit to the number of cards consumers can receive per month.

“We're always looking for ways to give new rewards to our cardmembers,” said Mona Hamouly, manager of public affairs for American Express.

AmEx is promoting the partnership to consumers through e-mail, statement inserts and online statement messaging, she said.

Other reward partners for AmEx's Blue Savings Program include JW Marriott Hotels & Resorts, Renaissance Hotels & Resorts and Hertz. Dunkin' Donuts is the first dining partner for the program, which was recently extended to all three Blue card products, Hamouly said.

“It was originally called the Blue Travel Savings Program and available only on Blue Sky, because the idea was that consumers could save points for credits on travel purchases,” she said. “We decided to extend that to the entire Blue portfolio.”

In December, AmEx and Dunkin' Donuts gave consumers a 20% bonus if they used their credit cards to refill their Dunkin' Donuts Card with $25 or more.

“We have a number of partnerships and relationships with Dunkin' — they're one of our strategic partners – but this is an entirely separate and new partnership exclusive to the Blue portfolio,” Hamouly said.

American Express partnered with Macy's Inc. on co-branded credit cards for the Macy's and Bloomingdale's brands last month. The company also launched LoyaltyEdgeSM, a practice to help its corporate clients develop or enhance loyalty programs, in January.

Dunkin' Donuts could not be immediately reached for comment.

Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.