American Express, Dunkin' Donuts partner on rewards initiative

Share this article:

American Express began a partnership with Dunkin' Donuts on April 7 to give members of its Blue Savings Program rewards for shopping at the coffee chain. Cardholders of the Blue, Blue Cash or Blue Sky cards can participate in the initiative.

Cardmembers will receive a $5 Dunkin' Donuts gift card for every four visits to the chain per month. There is no limit to the number of cards consumers can receive per month.

“We're always looking for ways to give new rewards to our cardmembers,” said Mona Hamouly, manager of public affairs for American Express.

AmEx is promoting the partnership to consumers through e-mail, statement inserts and online statement messaging, she said.

Other reward partners for AmEx's Blue Savings Program include JW Marriott Hotels & Resorts, Renaissance Hotels & Resorts and Hertz. Dunkin' Donuts is the first dining partner for the program, which was recently extended to all three Blue card products, Hamouly said.

“It was originally called the Blue Travel Savings Program and available only on Blue Sky, because the idea was that consumers could save points for credits on travel purchases,” she said. “We decided to extend that to the entire Blue portfolio.”

In December, AmEx and Dunkin' Donuts gave consumers a 20% bonus if they used their credit cards to refill their Dunkin' Donuts Card with $25 or more.

“We have a number of partnerships and relationships with Dunkin' — they're one of our strategic partners – but this is an entirely separate and new partnership exclusive to the Blue portfolio,” Hamouly said.

American Express partnered with Macy's Inc. on co-branded credit cards for the Macy's and Bloomingdale's brands last month. The company also launched LoyaltyEdgeSM, a practice to help its corporate clients develop or enhance loyalty programs, in January.

Dunkin' Donuts could not be immediately reached for comment.

Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.