American Express and Diane von Furstenberg extend partnership for Fashion Week

Share this article:
American Express is extending its partnership with fashion designer Diane von Furstenberg for a loyalty offer to card members during Mercedes-Benz Fashion Week in New York.

American Express, who featured Diane von Furstenberg in its “Are You a Card Member?” campaign, is now sponsoring the designer's New York show by letting card members purchase tickets to an exclusive event. The campaign was created by AmEx's agency Ogilvy & Mather Worldwide.

The event on Wednesday, February 18, will let card members have access to a multiseason selection of designs. André Leon Talley, editor-at-large of Vogue, who will interview Von Furstenberg about her designs and business choices, will host the event. To promote the event, American Express is running ads on its site, sending e-mails to platinum and gold members and is selling tickets directly at

“As a designer, it is very gratifying to share my design inspirations and engage directly with customers,” said Diane von Furstenberg in a statement. “Through my partnership with American Express, I can provide card members with a look behind the curtain.”

Proceeds for ticket sales will be donated to the CFDA/Vogue Fashion Fund (CVFF), a program (of the CFDA) to help emerging American designers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.