American Education Names Alta, SFGT

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American Education Services, a division of the Pennsylvania Higher Education Assistance Agency and a leading student financial service organization, named Alta Communications, Philadelphia, as its agency of record.


The agency will handle American Education's Student Loan Default Prevention campaign. The program, called YouCanDealWithIt, incorporates online and interactive communications, direct-to-student material, radio, television and public relations.


Students and recent graduates are targets of this marketing aimed at getting youngsters to pay off their loans.


Also, SFGT, Philadelphia, was named to handle creative work on the American Education account. Alta and SFGT have worked together on other business.


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