American Demographics Sold and Folded

Share this article:
Primedia Inc. sold American Demographics to Crain Communications Inc. yesterday, ending publication this month of the 26-year-old magazine that analyzed consumer demographic data. Crain and Primedia, both New York, did not disclose terms.


The deal comes three months after Primedia divested to Red 7 Media Inc. a majority interest in Folio and Circulation Management, two trade titles covering magazine publishing.


In a preliminary filing with the Audit Bureau of Circulations for the six months ended June 30, American Demographics had an average paid circulation of 19,030 and average qualified non-paid circulation of 4,957. Five issues were published this year through June 30.


Crain plans to include American Demographics' brands of analyses as a regular feature of Advertising Age in print and online. The analyses also will run as special reports.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Food Delivery Mailers

Delivered: Food Delivery Mailers

What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your ...

Direct mail is far from obsolete, and investing in it could save the USPS.