American Demographics Sold and Folded

Share this article:
Primedia Inc. sold American Demographics to Crain Communications Inc. yesterday, ending publication this month of the 26-year-old magazine that analyzed consumer demographic data. Crain and Primedia, both New York, did not disclose terms.


The deal comes three months after Primedia divested to Red 7 Media Inc. a majority interest in Folio and Circulation Management, two trade titles covering magazine publishing.


In a preliminary filing with the Audit Bureau of Circulations for the six months ended June 30, American Demographics had an average paid circulation of 19,030 and average qualified non-paid circulation of 4,957. Five issues were published this year through June 30.


Crain plans to include American Demographics' brands of analyses as a regular feature of Advertising Age in print and online. The analyses also will run as special reports.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.