American Airlines Tests E-Mail Products' Awareness With Summer Promo

Share this article:

American Airlines, the nation's No. 1 passenger air carrier, partnered with casino operator Harrah's on a new Insider's Deal sweepstakes as part of its summer promotional activity.

Entrants at http://www.aa.com/promo are encouraged to test their knowledge of Fort Worth, TX-based American Airlines' e-mail products.

Through Aug. 24, American Airlines customers can enter the sweepstakes and sign up for the airlines' e-mail communications including Net SAAver, Aairmail, AAdvantage e-Summary and AAdvantage promotions.

Five grand prize winners of the sweepstakes will receive economy class air travel and hotel room for two at Harrah's San Diego.

Customers also stand a chance to participate in Harrah's Total Rewards "3 Million on the House" event in September. One winner receives $1 million, another 1 million American Airlines AAdvantage frequent flyer miles and the third 1 million Reward Credits redeemable at Harrah's casinos and restaurants.

American Airlines is celebrating 25 years of its loyalty program that paved the way for others in the aviation sector.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.