America Online Partners with Columbia House

Share this article:
America Online, Dulles, VA, and Columbia House, New York, announced a marketing agreement for online and offline advertising and promotions that will include product bundling, direct mail initiatives and co-marketing and advertising campaigns. Through the agreement, Columbia House, which has more than 13 million members, will promote its music, video and DVD clubs in AOL's Shopping Channel on AOL.COM, CompuServe, Digital City and Entertainment Asylum.


Columbia House will offer its members options to request AOL software and it will distribute AOL software in its product fulfillment mailings. It guaranteed AOL a minimum number of new memberships as a result. AOL members clicking on Columbia House icons will be directed to customized co-branded home pages designed for the AOL audience containing offers created specifically for them.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.