Amergent Wins New AccountsDatabase and direct marketing agency Amergent has won several accounts, including work from EMC Corp., Yantra, Sagent, Elateral and MindBranch.
EMC has assigned Amergent to initiate a first-time joint marketing push involving EMC2, Cisco and Oracle to create a brand alliance for a storage network database infrastructure.
Yantra has hired Amergent to create a strategy for direct marketing and lead generation for trade shows, seminars and Web seminars. Amergent will offer sales lead generation services for Sagent. It also will develop a marketing strategy for Sagent's intelligence software products and services.
For Britain's Elateral, Amergent will create a local marketing strategy to generate sales leads.
Amergent will provide sales leads and direct marketing strategy for MindBranch, which aggregates and resells market research from 250 publishers.