Amdocs Offers CRM for Communications Industry

Share this article:
Amdocs yesterday began offering a customer relationship management application designed for communications providers.


The application, called Campaign Management, assists with customer acquisition and retention through personalized marketing, the Orlando-based company said.


Campaign Management can be integrated with Amdoc's customer care and billing system, Ensemble, and with a communications provider's existing CRM system. It identifies and segments prospect populations using Amdoc's Data Mining system.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.