Amdocs Offers CRM for Communications Industry

Share this article:
Amdocs yesterday began offering a customer relationship management application designed for communications providers.


The application, called Campaign Management, assists with customer acquisition and retention through personalized marketing, the Orlando-based company said.


Campaign Management can be integrated with Amdoc's customer care and billing system, Ensemble, and with a communications provider's existing CRM system. It identifies and segments prospect populations using Amdoc's Data Mining system.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.