AM/Direct Gets Babystyle Inserts

Share this article:
AM/Direct, the alternative media division of Millard Group Inc., has been appointed manager of the new babystyle Package Insert Program.


It has 240,000 annual packages at $60/M.


Babystyle offers maternity and baby clothes, nursery furnishings, baby gear, toys and a gift registry for new and expectant parents.


With an average household income of $92,000, these women, with a median age of 33, are 74 percent college-educated and spend $100 on average either by catalog or the Internet. Product lines address the needs of children up to age 6.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.