AM/Direct gets 1-800-Flowers.com inserts

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AM/Direct, the multichannel division of Direct Media Millard, has been appointed manager for the corporate insert media properties of 1-800-Flowers.com Inc. programs. These include 1-800-Flowers.com, Plow & Hearth and HearthSong.

1-800-Flowers.com is a recognized brand that delivers flowers, plants, gourmet food and other items to customers worldwide via the internet or by phone. Its 695,000 annual packages are available beginning at $60/M.

Plow & Hearth has provided products for the home, yard and garden since 1980. Other  merchandise includes outdoor furniture, apparel and fireplace accessories, as well as pet and nature-related products. Its 430,000 annual packages are available beginning at $60/M.

HearthSong provides products and toys for children to interact with their parents, invoking a community and family theme. Children range from four to 12 years of age, and parents average age 45. Its 261,000 annual packages are available beginning at $60/M.

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