AM/Direct Debuts Delia's Alternative Media Programs

Share this article:
AM/Direct, the alternative media division of Millard Group Inc., has been awarded management duties for Delia's alternative media programs.


These newly available programs include 1.9 million package inserts, 40 million catalog blow-ins and 1.6 million retail bag inserts annually.


Delia's buyers are ages 12 to 20 and spend an average of $90 per sale.


AM/Direct recommends these alternative media programs for offers including health and beauty products, magazine subscriptions, product samples, book clubs and others.


Millard Group Inc. is based in Peterborough, NH.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.