AM/Direct Debuts Delia's Alternative Media ProgramsAM/Direct, the alternative media division of Millard Group Inc., has been awarded management duties for Delia's alternative media programs.
These newly available programs include 1.9 million package inserts, 40 million catalog blow-ins and 1.6 million retail bag inserts annually.
Delia's buyers are ages 12 to 20 and spend an average of $90 per sale.
AM/Direct recommends these alternative media programs for offers including health and beauty products, magazine subscriptions, product samples, book clubs and others.
Millard Group Inc. is based in Peterborough, NH.