AMC names Rapp, Signal to Noise digital, direct AORs

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Movie theater chain AMC Entertainment has named Signal to Noise its agency of record for digital marketing and Rapp its agency of record for direct and CRM after a competitive review. Both are Omnicom Group firms.

The relationships, announced September 13, took effect in mid-May, according to AMC. The theater and entertainment company declined to comment on which other agencies pitched for the business.

Signal to Noise and Rapp are AMC's first AOR relationships. The entertainment company had worked with various agencies in the past on an ad hoc basis for direct, digital and CRM, said Justin Scott director of public relations at AMC.

“We want to make the guest experience and interaction with AMC the best it can be, both inside theaters and out, and these partnerships are about delivering the ultimate experience to guests all the time across all channels – digital, direct, relationship,” Scott said.

Scott would not comment on future plans because the company, which filed for an initial public offering in July, remains in a Securities and Exchange Commission-enforced quiet period until the company is listed publicly. 

Omnicom relaunched San Francisco as Signal to Noise in July.

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