*Amazon's Launch in Japan is Its First Asian Venture

Share this article:
E-commerce heavyweight Amazon.com yesterday entered the $3.2 billion Japanese e-commerce market with www.Amazon.co.jp.


Amazon's first Asian venture will make available 1.7 million Japanese and English titles through the e-commerce site. Foreign titles also will be available.


It is Amazon's fourth venture outside the United States, following sites in Germany, France and the United Kingdom. Although the Japanese site just launched, Amazon reported it already has 193,000 customers, based on Japanese users of the U.S. site.


Amazon will offer discounts on all English and foreign books and free delivery until the end of the year to lure customers. Japan's book distribution system made it unfeasible for Amazon to discount Japanese titles, Amazon officials reported.


"We want to be the earth's most customer-centric company," Amazon CEO Jeff Bezos said during a press conference in Tokyo.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.