Amazon.com unveils DRM-free MP3s

Share this article:

Amazon.com is launching a digital-music store later this year that will offer millions of songs without Digital Rights Management copy protection in MP3 format from more than 12,000 record labels including EMI Music's digital.

The announcement from the company comes after Apple's iTunes debuted its DRM-free music download offerings in response to consumers' frustration with not being able to play downloaded songs on multiple devices. Apple also has a partnership with EMI for its DRM-free catalog.

Every song and album in the Amazon.com digital music store will be available exclusively in the MP3 format without DRM software.

DRM-free songs can be played many devices, including PCs, Macs, iPods, Zunes and Zens.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.