Amazon.com Subsidiary Settles Privacy Suit

Share this article:
Alexa Internet, an Amazon.com subsidiary and Web surfing monitor, settled a class-action lawsuit last week that accused it of violating users' privacy, according to published reports.


The suit claimed that the San Francisco-based firm sent personal information about the users to its parent company, Amazon.com, which acquired Alexa in 1999.


Although Alexa admitted to no wrongdoing, it agreed to delete some personally identifiable information collected prior to November 2000 as well as to pay up to $40 each to class members who are located on its database.


Total payments by Alexa will not exceed $1.9 million.


U.S. District Court for the Western District of Washington -- the district in which Seattle-based Amazon.com operates -- preliminarily approved the settlement.


Alexa now will require users to opt in to data collection prior to downloading its software.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.