Amazon.com Subsidiary Settles Privacy Suit

Share this article:
Alexa Internet, an Amazon.com subsidiary and Web surfing monitor, settled a class-action lawsuit last week that accused it of violating users' privacy, according to published reports.


The suit claimed that the San Francisco-based firm sent personal information about the users to its parent company, Amazon.com, which acquired Alexa in 1999.


Although Alexa admitted to no wrongdoing, it agreed to delete some personally identifiable information collected prior to November 2000 as well as to pay up to $40 each to class members who are located on its database.


Total payments by Alexa will not exceed $1.9 million.


U.S. District Court for the Western District of Washington -- the district in which Seattle-based Amazon.com operates -- preliminarily approved the settlement.


Alexa now will require users to opt in to data collection prior to downloading its software.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.