Amazon.com Opens zShops

Share this article:
Amazon.com, Seattle, opened its doors this week to merchants who want to sell goods to customers who shop on its Web site. In essence, the move allows the online retailer to emerge from an online bookstore into a full-fledged shopping portal.


The initiative, called zShops, allows merchants to list up to 3,000 items on an area on Amazon's site. The merchants are charged $9.99 a month, and Amazon is paid a percentage of each sale. In addition, Amazon will gather huge amounts of information on the buying habits of consumers.


The company said 500,000 new products are currently available on the Web site.


Amazon also will allow merchants to use several of the marketing tools it has refined. For example, a small seller of Indian spices that is part of the program could have a link to its Web site pop up every time a customer calls up a CD-ROM by the satirist Ravi Shankar.


The company said it will exclude merchants from the program that it deems offensive, including sellers of guns, hate literature and hard-core pornography.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.