Amazon.com Gets Domestic With Wedding Registry

Share this article:
Expanding yet again, Amazon.com Inc. on St. Valentine's Day launched a wedding registry.


The latest addition augments the wish list and baby registry service in partnership with Babiesrus.com. More than 6 million wish lists and baby registries have been created on the Seattle retailer's site.


Through www.amazon.com/wedding, engaged couples can create a single registry for a range of kitchenware, tools, electronics and other items. This includes digital camcorders, DVD players, books, music and even cordless drills.


Services offered by the wedding registry include checklists, buying guides, top registry requests and wedding planning resources. Couples can personalize the registry with images of themselves.


Couples also can track in real time what items have been bought and which still remain in the registry.


To encourage registration, couples who register before March 15 are automatically entered in a sweepstakes to win 14 high-end kitchen appliances from KitchenAid.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.