Amazon.com Gets Domestic With Wedding Registry

Share this article:
Expanding yet again, Amazon.com Inc. on St. Valentine's Day launched a wedding registry.


The latest addition augments the wish list and baby registry service in partnership with Babiesrus.com. More than 6 million wish lists and baby registries have been created on the Seattle retailer's site.


Through www.amazon.com/wedding, engaged couples can create a single registry for a range of kitchenware, tools, electronics and other items. This includes digital camcorders, DVD players, books, music and even cordless drills.


Services offered by the wedding registry include checklists, buying guides, top registry requests and wedding planning resources. Couples can personalize the registry with images of themselves.


Couples also can track in real time what items have been bought and which still remain in the registry.


To encourage registration, couples who register before March 15 are automatically entered in a sweepstakes to win 14 high-end kitchen appliances from KitchenAid.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.