Amazon.com and Drugstore.com Form Direct Link

Share this article:
Amazon.com, Seattle, added a direct link to Drugstore.com, Bellvue, WA, on its Web site yesterday.


The agreement marks the first time Amazon has given permanent space on its site to a third party.


By clicking on a tab at the top of the Web page, customers can shop for health and beauty items from Drugstore.com directly through Amazon's site. The tab is located among Amazon's tabs for books, music, toys and other stores. The link takes customers to a co-branded page on Drugstore.com.


Drugstore.com will continue to use and market its own domain name.


Initially, shoppers will not be able to use the same shopping cart at both sites, and the companies will separately ship items.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US