Amazon

Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers

Amazon Spark: What It Is, Why It Makes Sense, and What It Means for Marketers

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A breakdown of Amazon's new discovery and social-selling feature

Influencer Marketing is Creeping into Alexa

Influencer Marketing is Creeping into Alexa

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Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

The IoT and Data Sharing are Reinventing Loyalty

The IoT and Data Sharing are Reinventing Loyalty

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Data, collaboration, and the IoT are reframing loyalty for a new age

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

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Shipping perks aren't the pull for Prime members. It's the enhanced experience.

Amazon Is Opening a Grocery Store with No Checkout Lines

Amazon Is Opening a Grocery Store with No Checkout Lines

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Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.

Does the Consumer's Path to Purchase Lead Straight to Amazon?

Does the Consumer's Path to Purchase Lead Straight to Amazon?

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From discovery to price comparison to purchase, consumers are turning to the online marketplace for their shopping needs.

Five Takeaways: Will Amazon Kill FedEx?

Five Takeaways: Will Amazon Kill FedEx?

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The insights of Devin Leonard's "Will Amazon Kill FedEx?"

The Habits of Five Successful Email Marketers

The Habits of Five Successful Email Marketers

How and why these brands have such success email marketing campaigns

Study: Almost Half of Consumers Search Products on Amazon First

Study: Almost Half of Consumers Search Products on Amazon First

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A study finds that 44% of consumers bypass all other sites and head directly for Amazon when searching for products.

Amazon Suffers Viral Scrutiny After Exposé

Amazon Suffers Viral Scrutiny After Exposé

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Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.

Amazon Rides Prime Day to a Big July

Amazon Rides Prime Day to a Big July

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Third-party sellers "same store sales" increased 30% on Amazon, a four-point rise over June. Sales on eBay and other online marketplaces declined.

Retailers Need to Revive the Rebate

Retailers Need to Revive the Rebate

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Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?

Bezos:  Mad Genius or Budding Bond Villain?

Bezos: Mad Genius or Budding Bond Villain?

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Amazon's No. 1 puts himself in a league with Blofeld, Dr. No, and Goldfinger with his idea to launch a drone delivery air force.

Infographic: How Amazon Stole Christmas

Infographic: How Amazon Stole Christmas

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Amazon may seem like a powerful Grinch, but multichannel marketing makes competing a cinch!

Marketing by the Book—and Beyond

Marketing by the Book—and Beyond

4 lessons for marketers from Jeff Bezos and Amazon.com.

Attention digital agencies: Regulatory issues you need to monitor

Attention digital agencies: Regulatory issues you need to monitor

The online marketing industry is evolving, and digital marketing agencies need to keep abreast of the changes.

Will Amazon's shipping change retail?

Will Amazon's shipping change retail?

Amazon is expanding its nationwide network of warehouses as part of a plan to enable same-day delivery of products to customers—an exciting possibility for consumers, but a daunting one for retailers.

New research shows shifting m-commerce patterns

New research shows shifting m-commerce patterns

A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.

Is Amazon an ally of the retail industry? Readers respond

Is Amazon an ally of the retail industry? Readers respond

Is Amazon an ally of the retail industry? Readers respond to the June Gloves Off question.

Is Amazon an ally of the retail industry?

Is Amazon an ally of the retail industry?

When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear.

Online sales tax still tops the agenda for major retailers

Online sales tax still tops the agenda for major retailers

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The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.

Forrester: Google, Amazon, Apple, Facebook dominate e-commerce

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Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.

Amazon billed by Arizona for $53 million in sales taxes

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Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.

eBay, retailers partner on shopping promotion

eBay, retailers partner on shopping promotion

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Retailers Toys R Us, Aeropostale and Dick's Sporting Goods have partnered with eBay to reward online shoppers with coupons to be redeemed in-store. The initiative launched Dec. 16 and runs through Dec. 19.

Q&A: Clara Shih, CEO and cofounder, Hearsay Social

Q&A: Clara Shih, CEO and cofounder, Hearsay Social

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Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth.

Amazon launches promo to lure customers from retail

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Amazon.com will launch a promotion on Dec. 10 to entice consumers shopping in brick-and-mortar retail stores to purchase products through Amazon at a discount.

O come, all ye shoppers!

O come, all ye shoppers!

Be my Valentine! Now, let's see what I can buy/purchase/consume to 
express how I feel. A greeting card, for starters, pre-printed with someone else's sentiments, a frilly box of chocolates complete with a picture chart so you can avoid biting into the one with that weird green cream, or a dozen red long-stems.

Amazon.com net sales, marketing expenses up

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Amazon.com reported a net sales increase of 51% in the second quarter to $9.9 billion, compared with the second quarter of 2010. Marketing expenses increased 61.6% to $341 million in Q2 for the Seattle-based e-commerce company.

Ocado rolls in new shoppers

Ocado rolls in new shoppers

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UK online supermarket Ocado recently extended its delivery service to the West of England and South Wales. New shoppers in those areas received an £15 discount ($25) on their first order.

Amazon CEO: Data security issues won't go away

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Companies should plan to deal with data security issues for the long haul, said Jeff Bezos, chairman, president and CEO of Amazon.com on May 11 at ShopSmart magazine's Summit on Tips, Scams & Deals. He added that companies need to be "straightforward" with consumers when collecting data for making product recommendations.

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