Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?
Amazon's No. 1 puts himself in a league with Blofeld, Dr. No, and Goldfinger with his idea to launch a drone delivery air force.
Amazon may seem like a powerful Grinch, but multichannel marketing makes competing a cinch!
4 lessons for marketers from Jeff Bezos and Amazon.com.
The online marketing industry is evolving, and digital marketing agencies need to keep abreast of the changes.
Amazon is expanding its nationwide network of warehouses as part of a plan to enable same-day delivery of products to customers—an exciting possibility for consumers, but a daunting one for retailers.
A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.
Is Amazon an ally of the retail industry? Readers respond to the June Gloves Off question.
When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear.
The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.
Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.
Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.
Retailers Toys R Us, Aeropostale and Dick's Sporting Goods have partnered with eBay to reward online shoppers with coupons to be redeemed in-store. The initiative launched Dec. 16 and runs through Dec. 19.
Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth.
Amazon.com will launch a promotion on Dec. 10 to entice consumers shopping in brick-and-mortar retail stores to purchase products through Amazon at a discount.
Be my Valentine! Now, let's see what I can buy/purchase/consume to express how I feel. A greeting card, for starters, pre-printed with someone else's sentiments, a frilly box of chocolates complete with a picture chart so you can avoid biting into the one with that weird green cream, or a dozen red long-stems.
Amazon.com reported a net sales increase of 51% in the second quarter to $9.9 billion, compared with the second quarter of 2010. Marketing expenses increased 61.6% to $341 million in Q2 for the Seattle-based e-commerce company.
UK online supermarket Ocado recently extended its delivery service to the West of England and South Wales. New shoppers in those areas received an £15 discount ($25) on their first order.
Companies should plan to deal with data security issues for the long haul, said Jeff Bezos, chairman, president and CEO of Amazon.com on May 11 at ShopSmart magazine's Summit on Tips, Scams & Deals. He added that companies need to be "straightforward" with consumers when collecting data for making product recommendations.
Amazon.com net sales increased 38% year-over-year to $9.86 billion in the first quarter of 2011, the company said April 26 in an earnings report. However, net income decreased 33% to $201 million in the quarter, compared with the prior year, as marketing expenses increased by $126 million.
I used to buy the print edition of 'The New York Times' every Sunday. Then I received a Kindle and stopped. I was stoked on the $3.92 savings, but my girlfriend wasn't. She liked the circulars that came with the print edition, and for whatever reason 'The New York Times' doesn't include advertisements with its Kindle editions.
Amazon.com's fourth-quarter 2010 sales increased 36% year-over-year to $12.95 billion, the company said January 27 in an earnings report. Net income in the quarter, which includes the holiday shopping season, improved by 8% to $416 million, while operating income dropped 2.5% to $494 million, compared with Q4 2009.
Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing.
Amazon expects to acquire Quidsi, parent company to Diapers.com, in a $540 million deal, the companies announced Monday, November 8.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.