A breakdown of Amazon's new discovery and social-selling feature
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.
Data, collaboration, and the IoT are reframing loyalty for a new age
Shipping perks aren't the pull for Prime members. It's the enhanced experience.
Amazon continues its expansion into retail with a grocery store that minimizes purchase friction.
From discovery to price comparison to purchase, consumers are turning to the online marketplace for their shopping needs.
The insights of Devin Leonard's "Will Amazon Kill FedEx?"
How and why these brands have such success email marketing campaigns
A study finds that 44% of consumers bypass all other sites and head directly for Amazon when searching for products.
Consumers are banding together on social media to take down the high king of retail as news of its work conditions surface.
Third-party sellers "same store sales" increased 30% on Amazon, a four-point rise over June. Sales on eBay and other online marketplaces declined.
Direct price matching with e-tailers is folly, but smartphone penetration and showrooming necessitate action from retailers. Could rebates be the answer?
Amazon's No. 1 puts himself in a league with Blofeld, Dr. No, and Goldfinger with his idea to launch a drone delivery air force.
Amazon may seem like a powerful Grinch, but multichannel marketing makes competing a cinch!
4 lessons for marketers from Jeff Bezos and Amazon.com.
The online marketing industry is evolving, and digital marketing agencies need to keep abreast of the changes.
Amazon is expanding its nationwide network of warehouses as part of a plan to enable same-day delivery of products to customers—an exciting possibility for consumers, but a daunting one for retailers.
A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.
Is Amazon an ally of the retail industry? Readers respond to the June Gloves Off question.
When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear.
The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.
Google, Amazon, Apple, and Facebook will continue to dominate online business, but Internet retailers and marketers should tread carefully in partnering with them, according to a Feb. 7 Forrester report.
Amazon claims that the state of Arizona has served the online company a tax bill for $53 million for uncollected sales tax.
Retailers Toys R Us, Aeropostale and Dick's Sporting Goods have partnered with eBay to reward online shoppers with coupons to be redeemed in-store. The initiative launched Dec. 16 and runs through Dec. 19.
Clara Shih, CEO and cofounder of social marketing firm Hearsay Social and author of The Facebook Era, discusses data and privacy on Facebook and what could come of Amazon integrating with the social media behemoth.
Amazon.com will launch a promotion on Dec. 10 to entice consumers shopping in brick-and-mortar retail stores to purchase products through Amazon at a discount.
Be my Valentine! Now, let's see what I can buy/purchase/consume to express how I feel. A greeting card, for starters, pre-printed with someone else's sentiments, a frilly box of chocolates complete with a picture chart so you can avoid biting into the one with that weird green cream, or a dozen red long-stems.
Amazon.com reported a net sales increase of 51% in the second quarter to $9.9 billion, compared with the second quarter of 2010. Marketing expenses increased 61.6% to $341 million in Q2 for the Seattle-based e-commerce company.
UK online supermarket Ocado recently extended its delivery service to the West of England and South Wales. New shoppers in those areas received an £15 discount ($25) on their first order.
Companies should plan to deal with data security issues for the long haul, said Jeff Bezos, chairman, president and CEO of Amazon.com on May 11 at ShopSmart magazine's Summit on Tips, Scams & Deals. He added that companies need to be "straightforward" with consumers when collecting data for making product recommendations.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.