Amazon Web Services launches marketing, promotional e-mail service

Share this article:

Amazon Web Services, the b-to-b in-the-cloud technology platform of, launched a marketing and transactional e-mail service on January 25 for businesses and developers.

The Simple Email Service tracks outgoing e-mail messages to ensure they meet ISP standards, queues them for sending, or returns them to a business for corrections. The platform will also notify business customers about bounce backs, failed and successful delivery attempts, and spam complaints.

The service costs 10 cents per thousand e-mails sent. It allows each client business to send 2,000 e-mail messages each day for free if they originate from the Amazon EC2 or AWS Elastic Beanstalk services. The company is not charging upfront costs or requiring a long-term commitment.

“Businesses that operate their own e-mail service must deal with hassles such as e-mail server management, network configuration and meeting rigorous ISP standards for e-mail content,” said Tera Randall, PR specialist for Amazon Web Services.

Managed services provider Neustar, digital entertainment and content development agency 42 Entertainment and video mail platform Eyejot are among the Amazon clients that have signed up for the service.

Adam Sarner, research director in CRM strategies at Gartner, said the price of SES is lower than many other bulk e-mail services. That may attract businesses that have not yet conducted much e-mail marketing.

“Amazon has identified a big bottleneck where businesses are concerned. Delivery bothers many organizations, and they're wondering, ‘what if we fall into spam? What do we do about it?'” said Sarner.

However, he cautioned that marketers must still ensure their messages are relevant to consumers and properly targeted. “Just because it's cheaper and you can do it, that doesn't mean you should,” he said.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

1-800-GOT-JUNK? Cleans Up Its Email Marketing

The junk removal company trashes the batch-and-blast method and focuses on customer loyalty.

News Byte: Exact Data Strikes a Blow for Clean Email Lists

News Byte: Exact Data Strikes a Blow for ...

The company partners with BriteVerify to offer automatic list cleaning to SMB clients.

Oh, Canada! Five Ways to Deal With the Canadian Anti-Spam Law

Oh, Canada! Five Ways to Deal With the ...

A veteran emailer from the North Country tells U.S. marketers how to navigate the new regulations taking effect on July 1.