Amazon Ups Discount for Canadian Site

Share this article:
Amazon.com Inc. is heating up the competition in Canada with a 40 percent discount on its 40 top titles at Amazon.ca. The discount, begun last week, comes two months after launching a dedicated site for Canada.


The move is aimed at drawing customers away from Chapters.indigo.ca, the online arm of Canada's No. 1 bookseller, Indigo Books. Amazon.ca launched in July with a 30 percent discount on all books priced $19 and above, with free shipping for orders over $48.


Chapters.indigo.ca quickly followed suit, but would not go beyond 30 percent for fear of eroding profits. The Seattle retailer received complaints from Canadian customers sometime back that it was cheaper to buy books from Amazon's U. S. store, which offered a 30 percent discount on orders over $15.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.