Amazon Top Global Brand, Survey Shows

Share this article:
Amazon.com is on its way to becoming the top global online brand, according to a recent Jupiter MMXI survey. Amazon ranked among the top five sites in eight markets -- the United States, the United Kingdom, Australia, Canada, Brazil, Denmark, France and Japan.


Local brands dominate online shopping sites in the markets surveyed with Amazon No. 1 in Australia, Canada, the UK and the United States. The United States led in Internet shopping.


The survey found that 68.1 percent of all U.S. home Internet users and 74.3 percent of home and work users visited online retail sites during the survey period in November. About 50 percent of online users at home in the UK, Canada and Japan shopped on the Web.


In both Japan and Canada, women spent more time on Web sites than men, though men outnumber women users.


The top five sites visited in the United States were Amazon, americangreetings.com, bizrate.com, mypoints.com and half.com. But Amazon's reach was more than triple that of its nearest competitor, American Greetings.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.