Amazon to Offer Car Sales
Customers will be able to access Greenlight's services through Amazon's site. The car seller offers no-haggle pricing, one-stop shopping for financing and trade-in options.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.