Amazon to Offer Car Sales
Customers will be able to access Greenlight's services through Amazon's site. The car seller offers no-haggle pricing, one-stop shopping for financing and trade-in options.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.