Amazon to Manage Babiesrus.com for Toys 'R' Us

Share this article:
Toys "R" Us Inc. and Amazon.com Inc. have extended their partnership to Babies "R" Us online.


In an announcement yesterday, Amazon, Seattle, said it will run a co-branded Babiesrus.com store. The deal comes nine months after the two retailers struck a 10-year alliance for Amazon to run a co-branded Toysrus.com site.


Babiesrus.com will handle merchandising, planning, buying and inventory. Amazon will manage Web site development, order fulfillment and customer service and will house Babiesrus.com toys and baby products in its warehouses.


The co-branded Babiesrus.com couples access to Amazon's 32 million customers with the Babies "R" Us database.


"Giving Amazon.com customers access to the Babies 'R' Us registry allows us to establish an online bond with parents before a child is born and begin a lifelong relationship with even more customers," said John Barbour, CEO of Fort Lee, NJ-based Toysrus.com, in a statement.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.