Direct Line Blog

Amazon to acquire Quidsi (Diapers.com)

Share this article:
Amazon expects to acquire Quidsi, parent company to Diapers.com, in a $545 million deal, the companies announced Monday, November 8.

Just last week, we were reporting on Quidsi's launch of a third e-commerce site, BeautyBar.com. It also opened Soap.com in July, selling basic household items and supplies. Quidsi appeals to busy parents and professionals alike with its promise of free, fast shipping, often two days or less, a proposition that Amazon.com likely can appreciate it. Last year, Amazon acquired Zappos, a company with a similar customer service ethos, not to mention a thorn in Amazon's e-selling side.

Fortune, which broke the story, has more on this idea:

The site, launched in January 2005, was started by Marc Lore and Vinnie Bharara, who grew up together in New Jersey.  A source says that this is not Amazon's first offer for their company, which had raised over $78 million in venture capital funding. The source says the company also received a (presumably lower) buyout offer from Wal Mart (WMT). (Messages left for Lore at home and to Bharara, Amazon PR, and Wal-Mart PR by email and phone weren't returned by time of posting.)

So what do these giants want with a diaper and soap dispenser? A rapidly growing company with a devoted base of customers that has figured out how to warehouse and ship commodity items quickly and profitably. Another company with that same premise: Zappos.com, which Amazon snapped up for $1.1 billion in 2009.

The company will continue to operate independently within Amazon, the release said. The deal is expected to close in December.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?