Amazon Provides DREAM E-Mail Platform

Share this article:
Amazon Services Inc., a subsidiary of Amazon.com that provides Amazon's technical and retailing expertise to online retailers, said yesterday it would offer Bigfoot Interactive's e-mail technology platform to its retail partners.


Amazon Services, Seattle, will make available New York-based Bigfoot's DREAM e-mail marketing platform. The platform includes messaging and delivery optimization services, acquisition services and a "unique retail marketing automation tool kit," according to Bigfoot.


Bigfoot's automation tool kit lets online merchants develop relevant e-mail communications and promotions based on a customer's profile, preferences or purchase behavior. Modules within the tool kit include welcome messages, order and shipping confirmations, dynamic upsell and cross-sell triggers and shopping cart abandonment triggers.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.