Amazon Lowers Free Shipping Offer To $49 Orders

Share this article:
Amazon.com Inc. yesterday announced that it is offering free shipping on orders of $49 "as a long-term test."


The test is expected to last three to six months, according to Amazon. In January, the company introduced free shipping on orders over $99.


"Amazon.com is working hard to lower prices for customers, and we're eager to see how customers respond to this extended test of a $49 Free Super Saver Shipping option," said Jeff Bezos, founder and CEO of Amazon in a statement. "We hope we'll be able to make it permanent."


In July 2001, Amazon lowered book prices to 30 percent off books over $20. In April, Amazon extended the 30 percent discount to books over $15.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.