Amazon launches promo to lure customers from retail

Share this article:
Amazon.com will launch a promotion on Dec. 10 to entice consumers shopping in brick-and-mortar retail stores to purchase products through Amazon at a discount.

The promotion is available to consumers who use Amazon's Price Check mobile app to compare in-store prices with those on Amazon. To compare pricing, consumers can scan a product's barcode, take its photo and speak or type its name via the app, said Amazon spokesperson Sally Fouts via email.

To participate in the promotion, consumers can use the app with their mobile devices' location services enabled to identify a qualifying product and place the product into their shopping cart within the app. Consumers who complete the purchase via Amazon within 24 hours of placing the product into their shopping carts will receive up to a $5 discount off Amazon's price.

“The Price Check app is a great way for shoppers to ensure they're getting the best possible prices. This [promotion] is an added incentive for customers to use the Price Check app to make sure they're getting great deals,” Fouts said.

Eligible product categories are electronics, toys, sports, music and DVDs. Discounts are limited to three per consumer and one per product.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.