Direct Line Blog

Amazon launches a daily deals site, AT&T to launch one in June

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Amazon.com launched MyHabit.com, a membership-only private sale site dedicated to upscale fashion, on May 3 said Stacey Keller, spokeswoman for MyHabit.

MyHabit features a new limited-time sale beginning at 12PM EST each day featuring products from participating high-end fashion brands Doo.Ri, Elizabeth and James, Halston and Vera Wang, among roughly 800 other brands, said Keller. The sales will be categorized by department: women's, men's, and children's.

The site offers instant membership at no cost, free four-day shipping and free returns to all registered consumers. Consumers who make a purchase between now and June 1 will save $10 at checkout.

AT&T will also jump into the daily deals fray in June, according to Dawn Benton, direct of corporate communications at AT&T. The discount site will launch on Yellowpages.com, an AT&T subsidiary, in Los Angeles, Atlanta and Dallas-Fort Worth. Consumers who sign up for the site will receive a $10 credit.

What is it with the $10 savings offers? Did $15 topple the cost-benefit analysis?

Facebook launched its own deals initiative on April 26th. At the time I argued that increased user adoption of daily deal sites would only help Groupon continue to build on its dominance because consumers will always be attracted to the best offers and not the company delivering the offers. It only stands to reason that the incumbents in the space will continue to refine their offerings as industry newcomers struggle to find their footing. 

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