Amazon introduces in-browser video streaming

Share this article:

Amazon.com customers can now stream movies and television shows on their Web browsers through the Amazon Video On Demand service.

Previously, customers needed the Amazon Unbox application or a TiVo box to buy from Amazon Video On Demand.

"We're continuing to create new, convenient ways for our customers to watch digital movies and TV shows,” said Roy Price, director of Amazon Video On Demand. “The ability to watch content instantly without downloading first was among the most requested features of our customers.”

Amazon said it will continue to offer movies and TV shows for download via its Unbox application. TV shows and movies added to Amazon users' Video Library accounts can be accessed and streamed to a Web browser, according to Amazon.

The online retailer also said customers can now rent or purchase Amazon Video On Demand movies and television shows directly through the Sony Bravia Internet Video Link device.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.