Amazon Gets Into Pictures

Share this article:
Amazon.com has added a channel to its Web site called In Theaters that lets visitors view movie times and see film reviews.


This expands the online retailer's recent venture into movie marketing. Amazon has been working with Touchstone Pictures to promote the upcoming film "Pearl Harbor" and has forged a co-marketing deal with Buena Vista Pictures for its movie releases.


To create the movie channel, Amazon worked with its subsidiary company, IMDb.com, which provides information on 250,000 movie titles and houses a database of other entertainment resources.


Amazon's move follows in the footsteps of Yahoo and America Online, which recently established areas at their portals for viewers to look up movies. Financial terms of the Touchstone and Buena Vista agreements were not disclosed.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.