Amazon Garners 38M Holiday Orders

Share this article:
Internet retailer Amazon.com Inc. yesterday said that 37.9 million items were ordered across company-owned sites from Nov. 9 through Dec. 21.


The items counted by the Seattle retailer's self-styled holiday Delight-O-Meter recorded orders on flagship Amazon.com, Amazon.co.uk, Amazon.fr, Amazon.de and Amazon.co.jp.


Of the items ordered, more than 10 million came from Amazon's overseas retail sites.


Popular items ordered include the Harry Potter books and merchandise, "Shrek" videos and DVDs, and video gaming systems GameCube, Xbox and PlayStation2.


Also, DVDs topped in electronics and Robbie Williams' "Swing When You're Winning" compact disc was the music best seller.


Other items hot with last-minute shoppers were magazine subscriptions, gift certificates and Circuit City purchases for in-store pickup. Amazon has co-branded Circuit City and Target stores on its site.


Amazon said more than 36,000 items were bought using its last-minute shipping option for orders placed until noon Dec. 22.


In time for Christmas delivery, about half of these offers were shipped to nonbilling addresses. More than 60 percent were gift-wrapped.


Amazon claimed it shipped 99 percent of its orders in time for holiday deadlines.


The retailer will announce its fourth-quarter 2001 fiscal results in a Jan. 22 Webcast of an 8:30 a.m. EST conference call.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.