Amazon, drugstore.com Extend Marketing Alliance

Share this article:
Links to drugstore.com will continue to run on Amazon.com through the first quarter of 2003 under a deal between the two sites.


Drugstore.com was the first company with links on Seattle-based Amazon's site. When it first inked the deal in 2000, drugstore.com agreed to pay Amazon $75 million in cash and the rest in stock.


According to the deal, links to the drugstore.com site will continue to run on Amazon. Shoppers can always return by clicking on the "Return to Amazon.com" link on drugstore.com.


Terms of the deal were not disclosed by the Bellevue, WA-based drugstore.com.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.