Amazon-Backed Dot-Coms Have Rocky Week

Share this article:
Amazon.com lost one partner to bankruptcy and another merged with the competition.


Furniture e-tailer Living.com, Austin, TX, this week shut down and said it would declare bankruptcy. The company, which was backed by Amazon.com and Benchmark Capital, was unable to raise additional funding to stay viable and laid off its 275 employees.


Amazon, which sold furniture through Living.com, removed its "Home Living" tab from its site.


Also this week, Amazon-backed WineShopper.com agreed to merge with its rival Wine.com. Details of the merger were not released, but the company will ultimately operate under the name Wine.com. Amazon does not sell alcohol.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.