Amacai taps Ethnic Technologies for enhanced demographic data

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Ethnic Technologies LLC, a specialist in multicultural marketing and research, will license its E-Tech software platform to data supplier Amacai Information Corp.

The technology will let Amacai quickly identify ethnicity, language preference, country of origin, assimilation index and gender on postal lists as a factor in database modeling applications. This breakdown will help Amacai clients better customize their direct marketing messages to reach the right audience.

Based in Chicago, Amacai is a supplier of name, address and phone data. It is a wholly owned subsidiary of TARGUSinfo.

Using Ethnic Technologies' enhancement software also will improve Amacai's name, address and phone data selections with more effective multicultural targeting.

Ethnic Technologies claims to be one of the leading systems for multicultural, religious, language preference, assimilation index, gender identification and data enhancements.

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