Grant Lukenbill, Senior Editor
December 23, 1999
AMA Taps Communications Plus
The American Management Association, New York, has selected Communications Plus, New York, to plan and implement its 2000 marketing and national advertising campaign, which includes the association's Certificate of Achievement Program.
Tom Nicholas, senior vice president and group director at Communications Plus, said the campaign will target prospects and existing AMA members through national newspaper advertising, direct mail and Web-based communications.