Late last week, New York legislators approved a bill that will require out-of-state online retailers to begin collecting sales taxes on purchases shipped to New York addresses, meaning that companies such as Amazon, which has no employees or operations in New York, will be required to collect state taxes because several of its affiliates live in the state. This will effectively end tax-free online shopping in New York.
Consumer catalog lists shrank names in 4Q 2007 - general merchandise lists are down 998,000 names in the past two years and apparel is down by 1.2 million names from 3Q 2007.
Economic woes indicate an increase in coupon usage, according to a survey by ICOM Information & Communications LP (ICOM). The survey was conducted via e-mail using a random sample of 40,000 US households from ICOM's 26 million Shopper's Voice database.
Placing digital firmly at the core of its San Francisco office, Euro RSCG has acquired full-service interactive agency Kadium to bolster its digital offerings and ramp up revenue from approximately $40 million to between $60 million and $70 million.
Tribune Media Direct Delivery+ sales manager Kristin Sullivan-Stoesser spoke to the benefits of segmentation analysis in the opening keynote address at the 5th Annual DMA Insert Media Day, held April 1 in New York.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.