Alyson Grala

Reporter Alyson Grala covers List and Insert Marketing, e-commerce and Web analytics for DM News and Reach her at or 646.638.6190. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Most Recent Articles by Alyson Grala

NY online retail tax approved

NY online retail tax approved


Late last week, New York legislators approved a bill that will require out-of-state online retailers to begin collecting sales taxes on purchases shipped to New York addresses, meaning that companies such as Amazon, which has no employees or operations in New York, will be required to collect state taxes because several of its affiliates live in the state. This will effectively end tax-free online shopping in New York.

Consumer catalog universe suffering losses


Consumer catalog lists shrank names in 4Q 2007 - general merchandise lists are down 998,000 names in the past two years and apparel is down by 1.2 million names from 3Q 2007.

Coupons gather momentum in economic downturn


Economic woes indicate an increase in coupon usage, according to a survey by ICOM Information & Communications LP (ICOM). The survey was conducted via e-mail using a random sample of 40,000 US households from ICOM's 26 million Shopper's Voice database.

Euro RSCG integrates Kadium into San Francisco office


Placing digital firmly at the core of its San Francisco office, Euro RSCG has acquired full-service interactive agency Kadium to bolster its digital offerings and ramp up revenue from approximately $40 million to between $60 million and $70 million.

Tribune's Sullivan-Stoesser promotes segmentation analysis in IMD Keynote


Tribune Media Direct Delivery+ sales manager Kristin Sullivan-Stoesser spoke to the benefits of segmentation analysis in the opening keynote address at the 5th Annual DMA Insert Media Day, held April 1 in New York.

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