Alternate Response Becomes ARA

Share this article:
Insert media firm Alternate Response Associates Inc. changed its name to ARA Media Solutions Inc. effective immediately.


The change was prompted by the industry's shift away from being identified as an alternative to other types of direct marketing, said Arlene Rosen, the New York firm's president.


"ARA Media Solutions will continue to present unique, cost-effective ways of generating new customers, mainly through insert media," she said.


The firm's new Web address is www.aramediasolutions.com, and Rosen can be reached via e-mail at arlene@aramediasolutions.com. The company's location, telephone and fax number remain the same.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.