Alternate Marketing Networks Seeks to Boost Online Services

Share this article:
Alternate Marketing Networks Inc. yesterday announced plans to bolster its online capabilities by acquiring Web-experienced companies and releasing Internet products.


The Grand Rapids, MI-based marketing company said, "We want to build a strong set of online initiatives that will complement our core strengths in offline marketing and advertising services so that we can offer our customers a single solution to all their marketing needs."


Alternate Marketing plans to acquire companies with online expertise; develop new Internet products; and expand sales of its offline sampling, advertising and marketing services to dot-com companies.


As one of its first steps, Alternate Marketing also plans to establish an advisory board of Internet specialists to help accelerate the implementation of its Internet strategy. The company named Kim Garretson, co-founder of e-commerce Web developer NovoInteractive.com, to the advisory board.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.