Alterian to Debut Marketing Suite at DMA Conference

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Alterian, a CRM provider based in the United Kingdom and Chicago, plans to introduce its Alterian Marketing Suite Oct. 12 at the Direct Marketing Association's 86th Annual Conference & Exhibition in Orlando, FL.


Alterian said the suite would let marketers work with detailed customer-level data throughout each phase of the marketing process with increased speed and flexibility.


The company also announced partnerships with MarketTouch and CC3, which are both launching solutions based on the Alterian Marketing Suite. These organizations bolster Alterian's portfolio of partners, which includes infoUSA, Carlson Marketing Group, Epsilon, ICOM, List Services and CFM Direct.


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