Alterian to Debut Marketing Suite at DMA Conference

Share this article:
Alterian, a CRM provider based in the United Kingdom and Chicago, plans to introduce its Alterian Marketing Suite Oct. 12 at the Direct Marketing Association's 86th Annual Conference & Exhibition in Orlando, FL.


Alterian said the suite would let marketers work with detailed customer-level data throughout each phase of the marketing process with increased speed and flexibility.


The company also announced partnerships with MarketTouch and CC3, which are both launching solutions based on the Alterian Marketing Suite. These organizations bolster Alterian's portfolio of partners, which includes infoUSA, Carlson Marketing Group, Epsilon, ICOM, List Services and CFM Direct.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Hughes, Who Wrote the Book on Database Marketing, ...

First published in the early days of the Web, Arthur Middleton Hughes's "Strategic Database Marketing" remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.