Alterian Snares Two Clients
Alterian added Palm Coast Data and Daystar Data Group to its client roster, the Chicago company said today at DMA·05.A fulfillment provider to the magazine publishing industry, Palm Coast Data, Palm Coast, FL, signed a multi-year licensing agreement to use the Alterian Marketing Suite. The partnership will let Palm Coast enhance its list rental fulfillment services and provide analytical services.
A service bureau to the catalog and retail industries, Daystar Data Group, Schaumburg, IL, signed a licensing deal to launch DB Pro, a marketing database solution built on the Alterian database platform.
