Alterian, Acutate Partner on Reporting Offerings

Share this article:
Enterprise reporting and performance management applications provider Actuate Corp. and Alterian, a provider of database marketing and customer insight solutions, announced yesterday that Actuate's enterprise reporting technology has been embedded within Alterian's business reporting application module.


By using Actuate's reporting platform as part of Alterian Business Reporting, any user can access reports to answer marketing performance questions concerning campaign response history, call center productivity, segment tracking, customer migration, retention and other indicators. These reports also can be scheduled or triggered based on various events and distributed via a Web portal.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.