Alterian Acquires MarkIT

Share this article:
Database marketing solutions provider Alterian said yesterday that it acquired MarkIT Information Services Ltd., a company that delivers marketing technology through application service provider services.


Terms were not disclosed.


Alterian, Chicago, said the deal expands its service portfolio to its partner network. The company will deliver a new service called Alterian Connect, which will let marketing service providers benefit from Alterian-based solutions without having to manage the administration, upgrades and maintenance of the technology at their own sites.


Alterian Connect will deliver a series of hosted services that let MSPs obtain Alterian technology over the Internet. Client implementation times will be reduced because the Alterian solution is rolled out by a team of experts from a dedicated data center, Alterian said.


Alterian Connect is expected to be attractive to MSPs that lack in-house resources to provide multiple, hosted technology implementations.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.