AltaVista Shopping.com Chooses MicroStrategy

Share this article:
MicroStrategy Inc., Vienna, VA, an intelligent e-business software vendor, yesterday announced that AltaVista Shopping.com, Palo Alto, CA, has selected its technology to develop advanced Web site and merchandise management applications to improve customers' online shopping experience.


According to AltaVista, the new MicroStrategy-powered applications will perform sophisticated analysis of user traffic for a clearer assessment of who its customers are, what they are interested in and what they ultimately buy.


AltaVista will run MicroStrategy's Intelligent E-Business software against user traffic and purchases, yielding strategic insight that can be leveraged into customer relationship management applications, including personalized Web pages, promotions tailored to specific customer groups and other creative incentives that build long-term customer relationships. MicroStrategy also will perform click-stream analysis to provide AltaVista Shopping.com's advertisers accurate data about the effectiveness of their online campaigns. Additionally, the insight garnered with MicroStrategy's technology will lead to more efficient merchandising decisions that put the right products in front of the right customers whenever they visit the site.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.